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Customer value of smart metering : Explorative evidence from a choice-based conjoint study in Switzerland

Simon Kaufmann, Karoline Kuenzel & Moritz Loock

versione breve Implementing smart metering is an important field for energy policy to successfully
meet energy efficiency targets. From an integrated social acceptance and customerperceived value theory perspective we model the importance of customer value of smart metering in this regard. We further shape the model on a choice-based
conjoint experiment with Swiss private electricity customers. The study finds that
overall customers perceive a positive value from smart metering and are willing to
pay for it. Further, based on a cluster analysis of customers’ value perceptions, we
identify four customer segments, each with a distinct value perception profile for
smart metering. We find that energy policy and management should integrate a solid
understanding of customer value for smart metering in their initiatives and consider
different smart metering market segments within their measures.
   
tipo Journal paper
   
parole chiave smart metering, customer value, conjoint analysis, cluster analysis,
energy policy
   
progetto IMPROSUME - The Impact of Prosumers in a Smart Grid based Energy Market
lingua English
kind of paper journal article
data di apparenza 2-2013
giornale Energy Policy
Editore Elsevier (Amsterdam)
ISSN 0301-4215
ISSN (online) 1873-6777
DOI 10.1016/j.enpol.2012.10.072
edizione del giornale 53
numero del giornale 02
pagine 229-239
review double-blind review
   
citation Kaufmann, S., Kuenzel, K., & Loock, M. (2013). Customer value of smart metering: Explorative evidence from a choice-based conjoint study in Switzerland. Energy Policy, 53(02), 229-239, DOI:10.1016/j.enpol.2012.10.072.