University of St.Gallen
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publications

Sven Koehler

title authors / eds. year type  
 
Kommunikationsmanagement Urs Fueglistalle... 2008 book
   
Why Coupon Promotions Should be Integrated into CRM C... Sven Koehler, Sv... 2005 conference paper
   
Kundenbeziehungsmanagement und der Einsatz von Coupon... Sven Koehler, To... 2005 working paper
   
CRM bei Dienstleistungsunternehmen Sven Reinecke, S... 2004 book chapter
   
Customer Relationship Management and European Service... Sven Reinecke, S... 2002 conference paper
   
Performance Measurement des Customer Relationship Man... Sven Reinecke, S... 2002 book chapter
   
Marketing Performance Measurement im Internet Sven Reinecke, S... 2002 book chapter
   
CRM-Benchmarking-Studie 2001 – Customer Relationship ... Udo Roos, Sven K... 2001 working paper
   
 
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