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Brand Name Influence on Brand Perception

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abstract
   
type journal paper
   
keywords
   
language English
kind of paper journal article
date of appearance 2007
journal Psychology & Marketing
page(s) 1-24
review not reviewed
   
citation Herrmann, A., Schaffner, D., & Wänke, M. (2007). Brand Name Influence on Brand Perception. Psychology & Marketing, 1-24.