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O Transponder, Where Art Thou? : A Case Example of RFID Data Analytics in Retail

abstract This contribution is concerned with the business value of large amounts of data generated by RFID data collection infrastructures. We present the case example of a department store that implemented RFID in its menswear department to seamlessly track thousands of items on their way from the distribution centre to the point of sale. The recorded trace data allow for a number of quantitative analyses, which provide novel insights into in-store logistics and customer behaviour on the sales floor. We provide a detailed overview of the underlying raw data, the deployed mechanisms for data filtering and aggregation, and the analysis procedures for generating business-relevant information. Our case study findings indicate that RFID poses an untapped opportunity for retail companies to improve category management, store layout design, inventory control, and process execution
   
type conference paper (English)
   
keywords RFID, Retail, Data Analytics, Reality Mining
   
project Retail Research Initiative
name of conference Internet of Things 2010 Conference (Toyko, Japan)
date of conference 29-11-2010
title of proceedings 2010 Internet of Things (IOT)
page(s) 8
volume / edition 1. Auflage
publisher Curran Associates (New York)
ISBN 978-1-4244-7413-4
DOI 10.1109/IOT.2010.5678446
review double-blind review
   
citation Al-Kassab, J., Thiesse, F., & Fleisch, E. (2010). O Transponder, Where Art Thou?: A Case Example of RFID Data Analytics in Retail. In 2010 Internet of Things (IOT), 1. Auflage, pp.8. New York: Curran Associates, DOI:10.1109/IOT.2010.5678446. - ISBN 978-1-4244-7413-4.