University of St.Gallen
research platform alexandria
search publications
browse publications
by person
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
 
by year

Strategic Partnerships and Competitiveness of Business-to-Business E-Marketplaces: Preliminary Evidence from Europe

fulltext etc. no fulltext attached
abstract Business-to-business (B2B) marketplaces offer the potential of substantial increases in efficiency and transparency in their target industries. We argue that to realize this potential they must form strategic partnerships. While the need to partner with companies in their target industries has been coming to the forefront with the rise of industry-sponsored marketplaces, firms find that there is a further need to partner with other organizations to create more extensive and adaptive service offerings. The goal of this research is to support the view that forming strategic partnerships with specialized service providers and other marketplaces is an important means for marketplaces to create successful business models and to improve their competitive position. We examine the relevant theory and explore the status of partnering activities of European B2B marketplaces, which we surveyed from April to May 2001. Additionally, we report on a set of in-depth interviews with the management of a number of major B2B marketplaces. The results support our view that partnering skills are critical for B2B marketplaces to improve their competitive position.
   
type journal paper
   
keywords
   
language English
kind of paper journal article
date of appearance 1-3-2002
journal Electronic Markets
publisher Routledge (London)
ISSN 1019-6781
ISSN (online) 1422-8890
DOI 10.1080/10196780252844544
volume of journal 12
number of issue 2
page(s) 100-111
review not reviewed
   
citation Lenz, M., Zimmermann, H. D., & Heitmann, M. (2002). Strategic Partnerships and Competitiveness of Business-to-Business E-Marketplaces: Preliminary Evidence from Europe. Electronic Markets, 12(2), 100-111, DOI:10.1080/10196780252844544.