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HR strategies for balanced growth

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In order to fulfill the expectations of shareholders, growth has become an in-evitable imperative for most companies. However, growth is always associated with increased complexity. Additional resources, especially human capital re-sources, are necessary to master this added complexity. Companies can satisfy this demand by either recruiting new employees, or by increasing their current personnel’s efficiency. However, in times of extreme talent bench shortfall and rapidly increasing burnout statistics, HR departments are facing serious challenges. Firms may not be able to recruit the necessary talent, may dilute the company’s culture and identity through intense recruitment within short periods, or may overload their current personnel quantitatively or qualitatively. This chapter outlines how companies can master these challenges through strategies such as: expanding the recruitment population, becoming a desired employer, recruiting very deliberately, prioritizing tasks and services, and, finally, interlinking strategic human resource management and high performance work systems’ activities. By applying these strategies, companies can avoid the risks of excessive growth. Instead, they can capitalize on times of growth, establishing sustainable or balanced growth in order to get ahead of their competitors.
   
type book chapter (English)
   
keywords HR, balanced growth, acceleration trap, human capital resources, talent, competitive advantage, sustainability
   
book title Balanced growth: Finding strategies for sustainable development
date of appearance 2012
publisher Springer (Berlin)
series title Management for Professionals
ISBN 978-3-642--24652-4
DOI 10.1007/978-3-642-24653-1
page(s) 137-161
citation Dwertmann, D. J. G., & Kunz, J. J. (2012). HR strategies for balanced growth. In Balanced growth: Finding strategies for sustainable development (pp. 137-161). Berlin: Springer, DOI:10.1007/978-3-642-24653-1. - ISBN 978-3-642--24652-4.