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MediaMarkt: The price-active market entry into Switzerland

fulltext etc. no fulltext attached
abstract
   
type case study (English)
   
keywords Handelsmanagement, market entry
   
date of appearance 1997
publisher Sage Publications (London)
review not reviewed
   
citation Belz, C., Rudolph, T., & Schindler, H. (1997). MediaMarkt: The price-active market entry into Switzerland. London: Sage Publications.