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MediaMarkt: The price-active market entry into Switzerland

abstract
   
type case study (English)
   
keywords Handelsmanagement, market entry
   
date of appearance 1997
publisher Sage Publications (London)
review not reviewed
   
citation Belz, C., Rudolph, T., & Schindler, H. (1997). MediaMarkt: The price-active market entry into Switzerland. London: Sage Publications.