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Strategische Optionen des Key Account Management

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abstract
   
type book chapter (Deutsch)
   
keywords
   
book title Kundennähe realisieren
editor Torsten Tomczak, Christian Belz
date of appearance 1994
publisher Thexis (St. Gallen)
ISBN 3904535026
page(s) 159-177
citation Belz, C., Tomczak, T., & Senn, C. (1994). Strategische Optionen des Key Account Management. In Tomczak, T., & Belz, C. (Eds.), Kundennähe realisieren (pp. 159-177). St. Gallen: Thexis. - ISBN 3904535026.