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Rationalisierung im Marketing

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abstract
   
type book chapter (Deutsch)
   
keywords
   
book title Lean Management - Lean Marketing
editor Christian Belz, Marcus Schögel, Markus Kramer
date of appearance 1994
ISBN 3908545013
page(s) 28-51
citation Belz, C., & Tomczak, T. (1994). Rationalisierung im Marketing. In Belz, C., Schögel, M., & Kramer, M. (Eds.), Lean Management - Lean Marketing (pp. 28-51). St. Gallen. - ISBN 3908545013.