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Dialogmarketing 'revisited'

Christian Belz & Hans-Peter Künzler

abstract
   
type article
   
keywords
   
language Deutsch
date of appearance 1-3-2007
journal Direkt Marketing
publisher IM Marketing-Forum (Ettlingen)
ISSN 0946-0446
number of issue 03
page(s) 54-57
citation Belz, C., & Künzler, H. P. (2007). Dialogmarketing 'revisited'. Direkt Marketing, 03, 54-57.