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Spannung Marke für komplexe B-to-B-Unternehmen

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abstract
   
type article
   
keywords Marketing-Innovation
   
language Deutsch
date of appearance 1-1-2008
journal marke41
publisher MIM Marken Institut München GmbH (München)
ISSN 1866-5438
number of issue 1
page(s) 70-75
citation Belz, C. (2008). Spannung Marke für komplexe B-to-B-Unternehmen. marke41, 1, 70-75.