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Das Marketing neu positionieren

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abstract
   
type article
   
keywords Marketing-Innovation, Relaunch des Marketings
   
language Deutsch
date of appearance 1-3-2008
journal io new management
publisher Handelszeitung Fachverlag AG (Zürich)
ISSN 1660-5683
number of issue 3
page(s) 42-45
citation Belz, C., & Schögel, M. (2008). Das Marketing neu positionieren. io new management, 3, 42-45.