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Vom De- zum Konstruktiven: Strategisches Kundenmarketing

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abstract
   
type book chapter (Deutsch)
   
keywords
   
book title Alternatives Marketing
date of appearance 1993
publisher Moderne Industrie (München)
page(s) 73-108
citation Belz, C. (1993). Vom De- zum Konstruktiven: Strategisches Kundenmarketing. In Alternatives Marketing (pp. 73-108). München: Moderne Industrie.