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Zielgruppenmanagement

fulltext etc. no fulltext attached
abstract
   
type book chapter (Deutsch)
   
keywords
   
book title Handwörterbuch des Marketing
date of appearance 1995
publisher Schäffer-Poeschel (Stuttgart)
volume / edition 2. Aufl.
citation Belz, C. (1995). Zielgruppenmanagement. In Handwörterbuch des Marketing. Stuttgart: Schäffer-Poeschel.