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Upselling or Upsetting? : Determinants of a Successful Upsell Option

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abstract
   
type conference paper (English)
   
keywords Upselling, Decision Making, Consumer Behavior
   
name of conference AMA Summer Educators Conference 2011 (San Francisco, USA)
date of conference 5-8-2011
title of proceedings Delivering Value in Turbulent Times
volume / edition AMA Educators Proceedings Volume 22
publisher Curran Associates, Inc. (New York)
ISBN 978-1-61839-652-5
review double-blind review
   
citation Heidig, W., Wentzel, D., & Tomczak, T. (2011). Upselling or Upsetting?: Determinants of a Successful Upsell Option. In Delivering Value in Turbulent Times, AMA Educators Proceedings Volume 22. New York: Curran Associates, Inc.. - ISBN 978-1-61839-652-5.