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Drivers for Ski Destination Choice

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abstract Alpine ski resorts are facing the challenge of attracting tourists. Especially ski destinations on lower levels in Switzerland will face problems to sustain with increasing temperatures and less snow. The arising question concerns the motives for skier visits. This study evaluates drivers for ski destination selection on the basis of a sample of potential Swiss skiers. Descriptive statistics and an exploratory factor analysis identify motives for ski destination selection criteria. Five factors were found and are (1) the overall snow and slope conditions, (2) the quality of relevant infrastructure, (3) the overall offer and popularity, (4) the price and the accessibility, (5) the means of transportation of a ski destination. These factors show that there are other factors next to snow and slope conditions, which motivate skiers for a visit. It is interesting the price factor is not the most important one.
   
type conference paper (English)
   
keywords Destination, Tourism, Ski,
   
project Wirtschaftliche Beurteilung Skigebiets-Investitionen Andermatt / Urserental
name of conference 61st AIEST Conference 2011 (Barcelona)
date of conference 28-8-2011
title of proceedings Tourism Promotion: New Challenges for the Tourism Sector
page(s) 9
publisher International Association of Scientific Experts in Tourism (St. Gallen)
review not reviewed
   
citation Wittmer, A., Riegler, B., & Laesser, C. (2011). Drivers for Ski Destination Choice. In Tourism Promotion: New Challenges for the Tourism Sector, pp.9. St. Gallen: International Association of Scientific Experts in Tourism.