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A Marketing Approach to Financial Disclosure Narratives : Relevance of Market-Based Intangibles in Earnings Conference Calls

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abstract
   
type thesis (English)
   
keywords
   
university Universitaet St. Gallen
evaluator Prof. Dr. Sven Reinecke, Prof. Dr. Günter Müller-Stewens
publisher Rosch Druck (Schesslitz)
date of appearance 2011
citation Ebersbach, L. (2011). A Marketing Approach to Financial Disclosure Narratives: Relevance of Market-Based Intangibles in Earnings Conference Calls, Universitaet St. Gallen, Thesis. Schesslitz: Rosch Druck.