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Strategisches Employer Branding

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abstract
   
type article
   
keywords Employer Branding, Recruiting, Arbeitgebermarke, Behavioral Branding
   
project Behavioral Branding
language Deutsch
date of appearance 1-11-2011
journal GfM-Forschungsreihe
publisher GfM
number of issue 06
page(s) 1-12
profile area SoM - Business Innovation
citation Tomczak, T., von Walter, B., & Henkel, S. (2011). Strategisches Employer Branding. GfM-Forschungsreihe, 06, 1-12.