University of St.Gallen
research platform alexandria
search publications
browse publications
by person
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
 
by year

Buyer Monitoring by Tipping as an Instrument to Ensure Service Quality

fulltext etc. no fulltext attached
abstract
   
type conference paper (English)
   
keywords
   
name of conference 40h EMAC Annual Conference 2011 (Ljubliana)
date of conference 24-5-2011
title of proceedings The Day After - Inspiration, Innovation, Implementation
publisher European Marketing Academy (BrĂ¼ssel)
review double-blind review
   
profile area SoM - Business Innovation
citation van Tilburg, M., Lieven, T., & Tomczak, T. (2011). Buyer Monitoring by Tipping as an Instrument to Ensure Service Quality. In The Day After - Inspiration, Innovation, Implementation. BrĂ¼ssel: European Marketing Academy.