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Differences of Ski Destination Choice Criteria for Day and Overnight Visitors

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abstract Alpine ski resorts are facing the challenge of attracting tourists. Problems arise from two sides: increasing temperatures that lead to less snow resulting in shorter winter seasons and the number of skier days in the alpine region is decreasing constantly. Especially lower lying ski resorts are threatened by the falling demand. Ski destination in the Alps which are situated close to large cities are characterized by operating at lower altitudes, have therefore a shorter winter season and the majority of visitors are coming for just one day. This paper evaluates differences in destination choice factors for day and overnight visitors. Results show that day tourists put more weight on ski area quality related factors whereas for overnight tourists the overall performance of the ski destination is relevant.
   
type conference paper (English)
   
keywords destination choice, ski destinations,
   
name of conference CAUTHE 2012 (Melbourne)
date of conference 6-2-2012
title of proceedings The New Golden Age of Tourism and Hospitality
page(s) 758
volume / edition 1. Auflage
publisher La Trobe University (Victoria)
ISBN 978-0-9870507-2-4
review double-blind review
   
citation Riegler, B., & Wittmer, A. (2012). Differences of Ski Destination Choice Criteria for Day and Overnight Visitors. In The New Golden Age of Tourism and Hospitality, 1. Auflage, pp.758. Victoria: La Trobe University. - ISBN 978-0-9870507-2-4.