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Sex matters: The Effect of Brand Gender on Brand Equity

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abstract
   
type journal paper
   
keywords
   
language English
kind of paper journal article
date of appearance 10-2011
journal Advances in Consumer Research
publisher Association of Consumer Research (Valdosta, Ga)
ISSN 0098-9258
volume of journal 2011
number of issue 39
page(s) 527-527
review double-blind review
   
citation Lieven, T., Herrmann, A., Landwehr, J. R., & van Tilburg, M. (2011). Sex matters: The Effect of Brand Gender on Brand Equity. Advances in Consumer Research, 2011(39), 527-527.