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Die Markenarchitektur wird immer wichtiger

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abstract
   
type article
   
keywords Digitale Revolution, Markenarchitektur, soziale Netzwerke
   
language Deutsch
date of appearance 2-2012
journal media spectrum
publisher Springer Gabler (Wiesbaden)
number of issue 1/2
page(s) 10-11
profile area SoM - Business Innovation
citation Tomczak, T. (2012). Die Markenarchitektur wird immer wichtiger. media spectrum, 1/2, 10-11.