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Upselling

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abstract
   
type article
   
keywords Selling, Upselling, Kundenlebenszyklus, Dienstleistungen
   
language Deutsch
date of appearance 15-3-2012
journal GfM Forschungsreihe
publisher Gesellschaft für Marketing
number of issue 2
page(s) 1-12
citation Tomczak, T., & Heidig, W. (2012). Upselling. GfM Forschungsreihe, 2, 1-12.