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Sex Matters : How Employees’ On-Brand Behavior Follows Brand Gender

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abstract
   
type conference paper (Deutsch)
   
keywords
   
name of conference AMA Winter Educators’ Conference 2011 (Austin, Texas, USA)
date of conference 18-2-2011
title of proceedings Marketing Theory and Applications
volume / edition AMA Educators Proceedings Volume 22
publisher Curran Associates (New York)
ISBN 978-1-61839-064-6
review not reviewed
   
citation Lieven, T., Landwehr, J. R., & van Tilburg, M. (2011). Sex Matters: How Employees’ On-Brand Behavior Follows Brand Gender. In Marketing Theory and Applications, AMA Educators Proceedings Volume 22. New York: Curran Associates. - ISBN 978-1-61839-064-6.