University of St.Gallen
research platform alexandria
search publications
browse publications
by person
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
 
by year

A Tale of Two Online Personae : Social Media and the Self Representation of Professionals

fulltext etc. no fulltext attached
abstract The predominance of Social Media over other communication tools has determined a change in the work practices of professionals from a wide variety of fields. As managers create their online personae (i.e. their different professional and personal digital selves) Social Network Websites can also be thought of as a space for identity construction and experimentation (Ellison et al., 2006; Ibarra, 1999). In the present paper, we focus on a sample of communication and PR professionals to explore how their Social Media usage and attitudes influence their impression management practices. Through the self-representation choices of managers online, we are capable to explore the concretization of their informal roles, and the consequences on identity negotiation processes, at individual and organizational level.
   
type conference paper (English)
   
keywords Digital Identities, Communication, PR
   
name of conference 12th EURAM 2012 (Rotterdam)
date of conference 6-6-2012
title of proceedings EURAM 2012
page(s) 39
publisher Rotterdam School of Management (Rotterdam)
review double-blind review
   
citation Fieseler, C., Meckel, M., & Ranzini, G. (2012). A Tale of Two Online Personae: Social Media and the Self Representation of Professionals. In EURAM 2012, pp.39. Rotterdam: Rotterdam School of Management.