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Value, values, symbols and outcomes

Christine Domegan, Michaela Haase, Harris Kim, Willem-Jan Van Den Heuvel, Carol Kelleher, Paul P. Maglio, Timo Meynhardt, Andrea Ordanini & Lisa Peñaloza

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abstract This essay provides an overview of the contemporary academic discourse and challenges regarding the role of values and valuations in service. Situating service within the larger socio-economic networks brings to the fore the plurality of values and the recognition that value creation is (both) a social and market activity. This raises important questions regarding the role of symbols, the nature of outcomes and the processes of valuing as they come together in markets, in organizations and in other social domains. The essay then prioritizes a number of interdisciplinary research opportunities that relate market exchange to social exchange, emphasize the collaborative nature of value creation among particular agents, and examine the impacts of such value co-creation across specific market, social and environmental domains.
   
type journal paper
   
keywords academic discourse, values, valuations, symbols, market exchange, organizations.
   
language English
kind of paper journal article
date of appearance 6-2012
journal Marketing Theory
publisher Sage Publications (Thousand Oaks USA)
ISSN 1470-5931
ISSN (online) 1741-301X
DOI 10.1177/1470593111429515
volume of journal 12
number of issue 02/2012
page(s) 207-211
review double-blind review
   
citation Domegan, C., Haase, M., Kim, H., van den Heuvel, W. J., Kelleher, C., Maglio, P. P., Meynhardt, T., Ordanini, A., & Peñaloza , L. (2012). Value, values, symbols and outcomes. Marketing Theory, 12(02/2012), 207-211, DOI:10.1177/1470593111429515.