University of St.Gallen
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Towards customer-oriented electronic markets : A survey among digital natives in the financial industry

Kurzfassung The financial industry is in midst of a fundamental transformation. Changes in customer behavior and the impact of information technology are believed to change the financial industry from hierarchical to market-based structures. Although electronic markets in the financial services industry are well known in B2B processes such as e.g. stock exchanges, only little research has been undertaken This research indicates in a survey among digital natives that the use of electronic and mobile channels, cross-channel management, multi-vendor integration, online social networks and non-banks as service providers are becoming much more relevant in the future and thus support the hypothesis of a shift towards a more customer-oriented B2C electronic market model in the financial industry.
   
Typ Konferenzpapier (Englisch)
   
Schlagwörter (Tags) Customer interaction, electronic markets, financial industry, banks
   
Projekt Sourcing in der Finanzindustrie
Name der Konferenz 25th Bled eConference (Bled/Slovenia)
Datum der Konferenz 19-6-2012
Titel der Proceedings eDependability: Reliable and Trustworthy eStructures, eProcesses, eOperations and eServices for the Future
Verlag Bled eCommerce
Review kein Review
   
Zitation Sachse, Stephan ; Alt, Rainer ; Puschmann, Thomas: Towards customer-oriented electronic markets : A survey among digital natives in the financial industry. In: eDependability: Reliable and Trustworthy eStructures, eProcesses, eOperations and eServices for the Future : Bled eCommerce, 2012. - 25th Bled eConference. - Bled/Slovenia.