University of St.Gallen
research platform alexandria
search publications
browse publications
by person
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
 
by year

Kundenaquisition

fulltext etc. no fulltext attached

   
type book chapter (Deutsch)
   
keywords
   
book title Verkauf - Kundenmanagement, Vertriebssteuerung, E-Commerce
editor Sönke Albers, Volker Hassman, Felix Somm, Torsten Tomczak
date of appearance 1999
publisher Gabler (Wiesbaden)
series title Sektion 01.01
ISBN 3409114599
citation Tomczak, T., & Karg, M. (1999). Kundenaquisition. In Albers, S., Hassman, V., Somm, F., & Tomczak, T. (Eds.), Verkauf - Kundenmanagement, Vertriebssteuerung, E-Commerce. Wiesbaden: Gabler. - ISBN 3409114599.