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Application of social construction on value creation in public transit services

Heiko Gebauer, Bo Enquist & Mikael Johnson

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abstract Purpose: This paper enriches the theoretical foundation of value creation by linking value creation to value configuration spaces and social systems.

Design / Methodology / Approach: The theoretical argumentation is substantiated by qualitative data on four transformations in the value creation of the Swiss public transportation system.

Findings: The four transformations in the value creation can be named as integration of transportation means, international expansion, service extension and individual mobility. These transformations differ in the degree of resource integration and beneficiaries within the service system related to the provider and customer. These differences continue in social structures, positions, and roles. This provides empirical evidence on the link between value creation, value configuration spaces, and social systems.

Managerial Implications: Our findings enhance the managerial understanding of how value creation, value configuration spaces, and social systems are linked to each other.

Originality: The originality is twofold. First, this study departs from the previous understanding of transformation in value creation. We classify the transformation of value creation along two dimensions: degree of transformation in customer’s resource integration and beneficiary (value-in-use), and degree of transformation in provider’s resource integration and beneficiary (value-in-use). Second, distinct combinations in the degree of transformations interplay differently with value configuration spaces and social structures. We propose that the higher the degree of transformations in the value creation, the more importantly are enabling and constraining reproduction effects in the social structures.
   
type conference paper (English)
   
keywords Social construction, value creation, value network, service systems, and public transit services
   
name of conference International Research Symposium in Service Management (Mauritius)
date of conference 24-8-2010
title of proceedings Service imperatives in the new economy
page(s) 12
publisher Faculty of Law and Management (Mauritius)
ISSN 1694-0938
review internal review
   
citation Gebauer, H., Enquist, B., & Johnson, M. (2010). Application of social construction on value creation in public transit services. In Service imperatives in the new economy, pp.12. Mauritius: Faculty of Law and Management.