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Discursive Practices Of Organizational Identity Negotiations

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abstract How do organizations discursively negotiate organizational identity? In a longitudinal interpretive case study, we investigate the discursive practices of identity negotiations in a non-profit organization. Drawing on semi-structured interviews, documents and participant observations, and in applying a discourse analytical framework, we first identify three distinct discourses that provide the discursive resources for three different identity propositions. Then and in order to understand how these discursive resources are activated and utilized, we reconstruct four distinct discursive practices of organizational identity negotiations: (1) external comparison and differentiation (2) denial of trade-offs and harmonization (3) historization, and (4) moralization. We discuss how this structure relates to other similarly pluralistic organizational contexts.
   
type conference paper (English)
   
keywords Organizational identity, discourse, nonprofit organizations
   
project Strategy as Discourse - Reconstructing a Social Practice
name of conference 26th EGOS Colloquium 2010 (Lisbon)
date of conference 1-7-2010
title of proceedings Waves of Globalization: Repetition and Difference in Organizing Over Time and Space
page(s) 20
publisher EGOS European Group for Organizational Studies (Berlin)
review not reviewed
   
citation Kreutzer, K., Jacobs, C. D., & Jaeger, U. (2010). Discursive Practices Of Organizational Identity Negotiations. In Waves of Globalization: Repetition and Difference in Organizing Over Time and Space, pp.20. Berlin: EGOS European Group for Organizational Studies.