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Controlling im Key Account Management

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type book chapter (Deutsch)
   
keywords
   
book title Handbuch Marketingcontrolling
editor Sven Reinecke, Torsten Tomczak
date of appearance 2006
publisher Gabler (Wiesbaden)
volume / edition 2. Aufl.
ISBN 340914286X
DOI 10.1007/978-3-8349-9335-9_15
page(s) 373-394
citation Belz, C., & Zupancic, D. (2006). Controlling im Key Account Management. In Reinecke, S., & Tomczak, T. (Eds.), Handbuch Marketingcontrolling (pp. 373-394). Wiesbaden: Gabler, DOI:10.1007/978-3-8349-9335-9_15. - ISBN 340914286X.