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Controlling im Key Account Management

fulltext etc. no fulltext attached

   
type book chapter (Deutsch)
   
keywords
   
book title Marketingcontrolling
editor Sven Reinecke, Torsten Tomczak
date of appearance 2006
publisher Gabler (Wiesbaden)
volume / edition 2. Auflage
ISBN 340914286X
page(s) 373-394
citation Belz, C., & Zupancic, D. (2006). Controlling im Key Account Management. In Reinecke, S., & Tomczak, T. (Eds.), Marketingcontrolling (pp. 373-394). Wiesbaden: Gabler. - ISBN 340914286X.