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Innovation Driven Marketing: Vom Trend zur innovativen Marketinglösung

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type book chapter (Deutsch)
   
keywords Marketing-Innovation
   
book title Innovation Driven Marketing
date of appearance 2007
publisher Gabler (Wiesbaden)
ISBN 978-3-8349-0282-5
page(s) 3-20
citation Belz, C., Schögel, M., & Tomczak, T. (2007). Innovation Driven Marketing: Vom Trend zur innovativen Marketinglösung. In Innovation Driven Marketing (pp. 3-20): Gabler (Wiesbaden). - ISBN 978-3-8349-0282-5.