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Trends und Innovationen im Marketing

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abstract
   
type book chapter (Deutsch)
   
keywords
   
book title Innovatives Marketing - Entscheidungsfelder - Management - Instrumente
date of appearance 2005
publisher Gabler (Wiesbaden)
page(s) 9-29
citation Belz, C. (2005). Trends und Innovationen im Marketing. In Innovatives Marketing - Entscheidungsfelder - Management - Instrumente (pp. 9-29). Wiesbaden: Gabler.