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Neue Prinzipien für das Marketing

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abstract
   
type book chapter (Deutsch)
   
keywords
   
book title Innovation Driven Marketing
date of appearance 2007
publisher Gabler (Wiesbaden)
page(s) 35-48
citation Belz, C. (2007). Neue Prinzipien für das Marketing. In Innovation Driven Marketing (pp. 35-48). Wiesbaden: Gabler.