University of St.Gallen
research platform alexandria
search publications
browse publications
per persona
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
 
per anno

Mobile Claims Management : Smartphone Apps in Motor Insurance

versione breve As of April 2010, several Swiss motor insurers offer mobile apps that enable customers to submit a loss report. This article discusses the emergence of mobile apps in the insurance industry and the impact of mobile technology on claims management in motor insurance. We also present a demonstrator that goes beyond existing solutions by integrating a mobile app with a commercial claims management enterprise system. The technical aspects are complemented by results from expert interviews on mobile claims management, which cover technology and market trends, distribution channels for mobile apps, mobile strategy, business processes in mobile claims management, and the marketing potential of mobile apps.
   
tipo Journal paper
   
parole chiave Mobile Technology, Innovation, Claims Management, Motor Insurance
   
lingua English
kind of paper journal article
data di apparenza 1-12-2010
giornale I.VW Management-Information
Editore I.VW-HSG (St. Gallen)
edizione del giornale 2010
numero del giornale 4
pagine 13-18
review review interno
   
citation Baecker, O., Ackermann, L., Ackermann, W., & Fleisch, E. (2010). Mobile Claims Management: Smartphone Apps in Motor Insurance. I.VW Management-Information, 2010(4), 13-18.