University of St.Gallen
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Optimizing CRM: Customer-Focused Capabilities in a Path-Dependent Organizational Setting

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abstract
   
type conference paper (English)
   
keywords Customer Relationship Management; Capabilities
   
name of conference Informs Marketing Science Conference (Singapore)
date of conference 29-6-2007
review not reviewed
   
citation Arndt, O., & Schögel, M. (2007). Optimizing CRM: Customer-Focused Capabilities in a Path-Dependent Organizational Setting. In .