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Management von Kundenbeziehungen

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type book chapter (Deutsch)
   
keywords Customer Relationship Management; eCRM; Neue Medien
   
book title Leitfaden Online Marketing
editor Torsten Schwarz
date of appearance 2007
publisher marketingBÖRSE (Waghäusel)
ISBN 978-3000209048
page(s) 501-512
citation Schögel, M., Walter, V., & Arndt, O. (2007). Management von Kundenbeziehungen. In Schwarz, T. (Eds.), Leitfaden Online Marketing (pp. 501-512). Waghäusel: marketingBÖRSE. - ISBN 978-3000209048.