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The Link Between Market Orientation and Innovation Performance: The Mediating Role of Business Strategies

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abstract forthcoming
   
type conference paper (English)
   
keywords Strategic Orientation; Business Strategies; Market Orientation
   
name of conference 37th EMAC Conference (University of Brighton)
date of conference 27-5-2008
review double-blind review
   
citation Mühlmeier, S., Arndt, O., Tomczak, T., & Schögel, M. (2008). The Link Between Market Orientation and Innovation Performance: The Mediating Role of Business Strategies. In .