University of St.Gallen
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Grenzen technologie-gestützter Kundeninteraktion

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abstract
   
type book chapter (Deutsch)
   
keywords
   
book title Interaktives Marketing
date of appearance 2008
publisher Gabler (Wiesbaden)
page(s) 4-20
citation Belz, C., Schögel, M., & Arndt, O. (2008). Grenzen technologie-gestützter Kundeninteraktion. In Interaktives Marketing (pp. 4-20). Wiesbaden: Gabler.