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Neue Medien im Customer Relationship Management

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abstract
   
type book chapter (Deutsch)
   
keywords
   
book title Interaktives Marketing
date of appearance 2008
publisher Gabler
page(s) 437-458
citation Schögel, M., Walter, V., & Arndt, O. (2008). Neue Medien im Customer Relationship Management. In Interaktives Marketing (pp. 437-458): Gabler.