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Customer Relationship Management Capability: Antecedents and its Impact on CRM Performance

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abstract forthcoming
   
type conference paper (English)
   
keywords Customer Relationship Management Capability; Marketing Strategy
   
name of conference AMA Winter Marketing Educators' Conference 2009 (Tampa, FL, USA)
date of conference 20-2-2009
review double-blind review
   
citation Arndt, O., & Schögel, M. (2009). Customer Relationship Management Capability: Antecedents and its Impact on CRM Performance. In .