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publications

Mareike Bodderas

title authors / eds. year type  
 
Saying Goodbye to the Channel Peter Maas, Mare... 2011 article
   
The influence of the Employer Brand on Employee Attit... Tobias Schlager,... 2011 journal paper
   
From Customer Attitude to Company Profit: Linking Cus... Mareike Bodderas... 2011 working paper
   
An empirical investigation of employer branding Tobias Schlager,... 2010 conference paper
   
Management von Nachhaltigkeit in der Assekuranz Peter Maas, Mare... 2010 article
   
Nachhaltigkeit und Versicherung Peter Maas, Mare... 2010 article
   
I·VW-Vertriebsmonitor Peter Maas, Mare... 2010 article
   
Employer Branding as a Central Construct for a Compan... Tobias Schlager,... 2010 conference paper
   
Empirical validation of cross-cultural relationship q... Mareike Bodderas... 2010 conference paper
   
Sustainability and Insurance Mareike Bodderas 2010 conference paper
   
Integrating marketing and human resources Mareike Bodderas... 2010 conference paper
   
Success of Market-Orientation: Customer Value Percept... Mareike Bodderas... 2009 conference paper
   
Hohe Erwartungen Joel-Luc Cacheli... 2009 article
   
The active Customer in the Insurance Industry: Compa... Mareike Bodderas 2008 conference paper
   
 
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