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Improving Retailer Profitability with Self-Service Technologies Throughout all Sales Phases - The role of the business model

Thomas Rudolph, Thomas Schröder & Tim Böttger

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The purpose of this conceptual paper is to provide input for the study of self-services technologies (SST) from the perspective of the retail industry. Drawing on existing literature an improved typology of SST technologies for retailer is developed. Further, the potential ways to increase profitability through SST for retailers and the role of the retailer's business model are discussed. Finally, it is proposed that retailers should consider all three phases in the purchase process, when implementing SST. Real-life examples of SST applications in each phase in the purchase process are provided for all three business models. Possible future research directions are offered.
   
type book chapter (English)
   
keywords Self-Services Technology, Business Model, Sales Phase, Retail Industry, Profitability
   
book title European Retail Research
date of appearance 2012
publisher Gabler Verlag (Wiesbaden)
volume / edition 1. Auflage 2013
ISBN 978-3-8349-4236-4
DOI 10.1007/978-3-8349-4237-1_5
page(s) 95-122
citation Rudolph, T., Schröder, T., & Böttger, T. (2012). Improving Retailer Profitability with Self-Service Technologies Throughout all Sales Phases - The role of the business model. In European Retail Research (pp. 95-122). Wiesbaden: Gabler Verlag, DOI:10.1007/978-3-8349-4237-1_5. - ISBN 978-3-8349-4236-4.