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The crowdsourcing process : an intermediary mediated idea generation approach in the early phase of innovation

Louise Muhdi, Michael Daiber, Sascha Friesike & Roman Boutellier

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abstract Intermediary mediated crowdsourcing (CS) has become a widely adopted open innovation approach for idea generation in various companies of different industries. Despite many success stories and a large body of literature in the fields of idea generation, online competition and open innovation, little is known about the intermediary mediated CS process in the early stage of the innovation process. An explorative, qualitative and quantitative multi-case study research design was applied to extract the longitudinal data that were analysed in this research. Based on 12 CS projects executed by nine Swiss companies from four industries on the Swiss intermediary CS platform atizo.com, five important phases of the intermediary mediated CS process were identified and described. Additionally, important tasks within each phase which ought to be considered by companies when engaging in an intermediary mediated CS project for idea generation were elaborated.
   
type journal paper
   
keywords intermediaries; intermediary mediation; crowdsourcing; open innovation; idea generation; early innovation phases; online ideas; idea competitions; internet enabled innovation
   
language English
kind of paper journal article
date of appearance 2-11-2011
journal International Journal of Entrepreneurship and Innovation Management
publisher Inderscience (Geneva)
ISSN 1368-275X
ISSN (online) 1741-5098
DOI 10.1504/IJEIM.2011.043052
volume of journal 14
number of issue 4
page(s) 315-332
review double-blind review
   
citation Muhdi, L., Daiber, M., Friesike, S., & Boutellier, R. (2011). The crowdsourcing process: an intermediary mediated idea generation approach in the early phase of innovation. International Journal of Entrepreneurship and Innovation Management, 14(4), 315-332, DOI:10.1504/IJEIM.2011.043052.