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LIFT: What Lonza did to reconcile long-term innovation and customer foucs

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abstract
   
type case study (English)
   
keywords
   
date of appearance 2011
publisher European Case Clearing House
review internal review
   
citation Gassmann, O., & Daiber, M. (2011). LIFT: What Lonza did to reconcile long-term innovation and customer foucs: European Case Clearing House.