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Reducing Cognitive Barriers to Effective Retail Supply Chain Management - An Inquiry into the Category Manager's Mind

Thomas Rudolph, Randy Drenth & Martin Einhorn

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abstract
   
type conference paper (English)
   
keywords
   
name of conference AMS 2004 Annual Conference (Vancouver, USA)
date of conference 26-5-2004
review not reviewed
   
citation Rudolph, T., Drenth, R., & Einhorn, M. (2004). Reducing Cognitive Barriers to Effective Retail Supply Chain Management - An Inquiry into the Category Manager's Mind. In .