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Erkenntnistheoretische Basis der Marketingwissenschaft

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type book chapter (Deutsch)
   
keywords
   
book title Qualitative Marktforschung
editor Renate Buber, Hartmut Holzm├╝ller
date of appearance 2007
publisher Gabler Verlag (Wiesbaden)
ISBN 3-8349-0229-2
page(s) 65-79
citation Dyllick, T., & Tomczak, T. (2007). Erkenntnistheoretische Basis der Marketingwissenschaft. In Buber, R., & Holzm├╝ller, H. (Eds.), Qualitative Marktforschung (pp. 65-79). Wiesbaden: Gabler Verlag. - ISBN 3-8349-0229-2.