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Weg vom negativen Branchenimage : Mit Subtyping zur Arbeitgebermarke

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abstract
   
type journal paper
   
keywords Arbeitgebermarke, Subtyping
   
language Deutsch
kind of paper journal article
date of appearance 15-10-2008
journal Marketing Review St. Gallen
publisher Gabler
page(s) 4
review double-blind review
   
citation Erz, A., Henkel, S., & Tomczak, T. (2008). Weg vom negativen Branchenimage: Mit Subtyping zur Arbeitgebermarke. Marketing Review St. Gallen, 4.