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Advertising New Products : Exploring the Effects of Information and Product Complexity on Consumers` Responses

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abstract
   
type conference paper (English)
   
keywords
   
name of conference 39th EMAC Annual Conference 2010 (Copenhagen)
date of conference 1-6-2010
title of proceedings EMAC 2010
page(s) 5
publisher EMAC European Marketing Association (BrĂ¼ssel)
review double-blind review
   
citation Erz, A., Tomczak, T., & Gassmann, O. (2010). Advertising New Products: Exploring the Effects of Information and Product Complexity on Consumers` Responses. In EMAC 2010, pp.5. BrĂ¼ssel: EMAC European Marketing Association.