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title authors / eds. year type  
 
What makes an innovation innovative? - The interplay ... Antonia Erz 2009 presentation
   
Weg vom negativen Branchenimage Antonia Erz, Sve... 2008 journal paper
   
Kollaboration im Web 2.0 Antonia Erz, Tor... 2008 book chapter
   
Employer Branding - Ein konzeptioneller Ansatz zur ma... Anja Forster, An... 2008 book chapter
   
Easy Like a Sunday Morning Antonia Erz, Bo ... 2012 journal paper
   
Business Strategies of Treacy and Wiersema: The Impac... Silke Mühlmeier,... 2009 conference paper
   
Advertising New Products Antonia Erz, Tor... 2010 conference paper
   
"It´s innovative - I like it!": Exploring Consumers´ ... Antonia Erz 2010 presentation
   
 
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